Program / Soft norm + Social Design

20. 6. - 17. 1.

Collaboration of SOFT NORM platform (Academy of fine Arts,Martin Piaček, Bratislava, SK) and Social Design Studio – Arts as Urban Intervention (Universität für angewandte Kunst Wien, Brigitte Felderer, AT)

The TRAM project both metaphorically and physically connecting Vienna and Bratislava presents students´ exhibition from two art academies – University of applied arts Vienna and Academy of fine arts and design in Bratislava. Results of university semester cooperation will be presented by students of Brigitte Felderer class – Social Deign Arts as Urban Intervention and Martin Piaček – Soft Norm platform.

Project Wagon Wide Web by Magdalena Hubauer, Lukas Weithas and Anne Zühlke collects commuters’ experiences of travelling between the two countries respectively neighbouring capitals, Bratislava and Vienna. Along a digital and participative artwork this important knowledge becomes accessible.

project is online here

Project Wagon Wide Web by Magdalena Hubauer, Lukas Weithas and Anne Zühlke collects commuters’ experiences of travelling between the two countries respectively neighbouring capitals, Bratislava and Vienna. Along a digital and participative artwork this important knowledge becomes accessible.

Who are the regular travellers? What causes their frequent crossing of national borders? The Wagon Wide Web installs a virtual train wagon in the real compartments. A digital platform allows a bird’s-eye view on the wagon with its 44 seats and the attached bicycle storage area. Passengers can localize themselves, track or continue the histories of their seat by commenting on provided audio features or by sharing their own content in the form of voice messages, texts or photos. Stories of commuters can be heard, seen and shared. The result is a travel log, constantly growing and changing, a moving memory which can be evaluated after the project. From July until November, the Wagon Wide Web will be accessible for travellers. Code and design for the digital platform Wagon Wide Web by Helen Stefanie Schneider.


Not only love comes through stomach! Pulsating tunnels of digestive tracts put into motion individuals, societies, ecosystems and global climate. We usually see food as something delicious or disgusting. However, nowadays for many the first course of meal consists of taking a picture of their food and sharing it on social networks. How the food looks like is becoming more and more important. Nevertheless, we believe that offering other possible perspectives on food is also important. What about the impact, food has on our health? Where do the ingredients and recipes come from? Who is preparing the food for us? Do these people have a proper wage? What social status has the person preparing food? What is the impact of what we eat onto transformation of global society and planet?

Transdelicious is a collaborative project of Gabriela Halás, Sebastian Komáček, Stanislav Krajči, Juraj Mydla and Martin Piaček. It consists of images of food, which sounds for us as exotic cuisine. Commuters travelling to their jobs on the BA-WIE, WIE-BA routes are therefore confronted with the prospect of better life of migrants coming to our region. Many migrants capitalize on cooking traditional food from their homeland. Food images are completed by hashtags from the Instagram platform, as its poetry develops the theme even further.

SOFT NORM*: From historical consciousness to civil awareness in visual art is hybrid art course for visual art students. It focuses at civic identity development with the help of historiography, art history, art theory and related social and political lectures. Additionaly the course introduces art practises that are effected by historical and social sciences. The course ends with a practical session of artistic research of the participants. The course is built to evoke civic activism and the use of new artistic and activist practices. This is hoped to reach by introducing transdisciplinarity, where guest lecturers give theoretical lectures with specialized methodology, accompanied with practical course of the lecturer. Additional sessions will help to enable to connect theory and praxis. Students are encouraged to create their own defintion of activism and to experiment with variousapproaches (from radical to mild ones). Guest lecturers assure the input of actual discourse and interdisciplinarity above the frame of fixed educational plan of AFAD Bratislava.

Social Design-Arts as Urban Innovation department is organized around projects of collective work in which we synergize each others experiences, knowledge and networks in order to deal and think in relation to the challenging contexts of urban density and societal change. Our projects might not easily be described as works of art, this is why we often opt to speak of artistic labour facing societal conditions by joint actions and mutual planning. The methodology of our work is characterized by open structures, interdisciplinary innovations, collective struggles, practical courage as well as theoretical risks and last but not least a lot of patience with and in the process. Our cultural and social backgrounds are productively diverse, the contents of knowledge differing and complementing and therefore promoting real projects in the free framework of a university programme. As social designers we commute between different roles – we are helpers, facilitators and actors just waiting to step in. Individual commitment, the ability to generate unexpected approaches, empathic thinking and a willingness to act without hesitation are doubtless personal requirements for students wishing to enrol in this master programme. In the Social Design Studio solidarity is regarded as a socio-political category requiring out-of-the box responses. The goal is to provoke rethinking and the generating of new ideas that can lead to societal change. All projects and collaborations show a declared interest in exercising an active and critical influence on society. In short and always: We refuse to forego the future!